Create all online and offline assets required in order for newly-founded company Exquisite Car Cleaning Products to begin trading.
This was a mammoth undertaking, but one that I am immensely proud of for taking on single-handedly and seeing through. Exquisite Car Cleaning Products asked me to help build a company identity for them in time for their product launch, covering everything from corporate colour palette creation, logo design, offline media creation (including stationery and ads for print in local and national magazines), a PowerPoint presentation, online shop, and social media property management.
The entire design philosophy was centred around a very clean and approachable design, focusing on the unique environmentally-friendly properties of the formulas – a first in the products’ respective classes. The brief for the website was to make it as simple to use as possible, so the entire site was designed with ease of use in mind – with particular care taken towards the purchase process, which displays helpful way finders throughout.
The finished result provides Exquisite Car Cleaning Products with a strong platform from which to enter the market, and with an identity that stands out from the competition. Initial reactions are extremely positive; I can only hope that my work puts the company in good stead for the future.