Digital Strategy

“No-nonsense digital strategy for your business.”

"Online Promotion. Doesn’t sound terribly exciting, does it? Well perhaps not, but these days it’s undeniable as to how important a role it plays in the modern web. If you’ve ever used a search engine to find a product or service, the results shown were almost certainly subject to some form of Search Engine Optimisation (SEO for short). Likewise, if you’ve ever ‘liked’ a product or service on Facebook, that’s social media doing its thing. You see, Online Promotion is everywhere; it’s the engineering behind giving brands the exposure they need online in order to thrive."

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Latest work

  • Screenshot of work carried out for Top Sports Coaching.
    Commission:Digital Strategy
    Client:Top Sports Coaching
    Industry:Sports and Fitness
    Digital Strategy for Top Sports Coaching
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  • Screenshot of work carried out for Take Me Home James.
    Commission:Digital Strategy
    Client:Take Me Home James
    Industry:Private Hire
    Digital Strategy for Take Me Home James
    Read More
  • Screenshot of work carried out for SoundARC.
    Commission:Digital Strategy
    Industry:Sound Recording
    Digital Strategy for SoundARC
    Read More

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What I Do

  • On-Page SEO Strategist

    Getting your website noticed by the search engines is a big deal. It’s no secret that a well-optimised website goes a long way to helping you achieve better search engine rankings. As an On-Page SEO Strategist, I make sure that everything from the code to the content is tip-top - meaning that the search engines will be able to more easily rank your website for the search terms that matter.

  • Off-Page SEO Strategist

    Already got a beautifully-optimised website but think it can perform better? How does it compare against the competition? As an Off-Page SEO Strategist, it is my job to improve the profile of your website across the internet - whether locally, nationally or internationally - further improving its search engine visibility. I use a proven set of industry-standard techniques to help achieve just that.

  • Social Media Strategist

    So you’ve gone and got yourself a swanky Facebook page and a Twitter account, and have perhaps added a few social media buttons to your website - but what now? As a Social Media Strategist, I offer everything from impartial advice on how to make the most from social media, to full-blown social media campaigns, designed to help place your brand firmly on the social map.

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What I Can Do For You

  • Increase Your Website’s Visibility In The Search Engines

    For many, the search engine is the Yellow Pages of the 21st Century. There are literally thousands of people using the likes of Google and Bing to find companies offering products and services just like yours every day. In short, the higher your position in the search results, the greater the chance you have of potential customers clicking through to your website. The big question is: Where does your company feature in the search results? If you’re genuinely unsure, then fear not.

    I can help improve your website’s search engine visibility. I use tried and tested methods, and operate in an ethical and responsible manner. This is a big topic, with way too much stuff to cover here, but if you’re interested in what I can do for you or your company, or confused by anything mentioned above, please don’t hesitate to get in touch, and I’ll be happy to discuss things further with you.

  • Establish Your Brand As An Authority Online

    I make no secret of the fact that one of the many techniques I use to successfully promote a website involves creating quality, unique content around a particular area of expertise – and lots of it too. While this is primarily for the search engines’ benefit, the knock-on effect has web users accessing this content too, establishing your website as a true authority within your industry. The far-reaching consequences of this newfound kudos have the potential to create further business opportunities in the offline world, that weren’t previously available to you.

  • Create Greater Interaction With Your Customers

    Social media done right is a powerful thing. Never before has it been so easy for businesses to interact with their customers on such a granular level. The likes of Facebook and Twitter have, in effect, allowed your customers to become ambassadors for your company, spreading the word of your business and increasing brand awareness – all for free.

    With these new channels of communication however comes responsibility. Dialogue must be consistently maintained between you and your customers, in order to stay relevant, and new and exciting ways in which to keep your audience engaged with your brand need to be constantly explored. I can help with all areas of social media – from account creation and setup, to submitting posts and interacting with customers.

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